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Priscila
Vasconcelos
Fifteen-plus years designing at a strange crossroads: enterprise software, AI, and decolonial ethics. Most people don't expect those in the same sentence. Hai for HackerOne's security teams, MUYA's living-ritual research platform with SOAS University of London, Guardiãs da Floresta in the Amazon — I've learned they're the same problem, held to the same standard.
"Scale doesn't have to cost you your humanity, or the planet's. I design like that trade-off is optional — because it is."
From senior craft to organizational leverage.
Organizational leadership
I build the conditions where design compounds: cross-functional triads across design, engineering, and data science, DesignOps standardized, stakeholders aligned from municipal secretariats to Fortune-500 security teams — all around one mandate.
Product vision & strategy
Zero-to-one launches in unforgiving domains: an AI copilot where a hallucination is a security incident, a research platform holding a 3,500-year-old ritual, a child-protection network where the user may be in danger while typing. Vision, tested against consequence.
Systems thinking at scale
Navigation models built to absorb growth. Design governance encoded as versioned infrastructure. AI interaction primitives — provenance, override, graceful degradation — standardized once, used everywhere.
Ethical design governance
Regenerative and decolonial practice as risk management, not decoration: custodianship over extraction at MUYA, dignity-first civic systems in Barcarena, a women-led forest network in Marajó.
Hai · HackerOne / AI copilot for security workflows
Designing the GenAI copilot that became HackerOne's agentic AI system, shipping standard with every program. Grounded answers, one-click analyst override, latency as a trust surface.
Guardiãs da Floresta · Instituto Ajuri / Marajó, Amazon
Every layer of communication for a formation network of women extractivists: identity from Marajoara ceramic grammar, web, offline-capable learning platform, physical kits. 15+ communities, 1,400 women reached.
Protege · Prefeitura de Barcarena / child-protection network
End-to-end design of the municipal system protecting children and adolescents: anonymous reporting, trackable protocols, and one platform uniting eight-plus fronts of the protection network.
Staffbase / employee communications platform
Re-architected navigation for the platform reaching the world's largest workforces: one semantic model across desktop intranet, mobile app, and frontline surfaces.
MUYA · SOAS University of London / The Multimedia Yasna
Product design and strategy for the research platform synchronizing a filmed 3,500-year-old ritual with manuscripts, editions, and translations on one canvas.
Lisbon years / EDIT · Secret City Trails · studio practice
Senior IC craft at scale: brand and web systems, product design for presence-first travel play, and teaching digital design at EDIT · Disruptive Education.
The Silent Move / independent practice
The long spine: 30+ shipped products, platforms, and identities across nine industries, from Serralves Museum illustration to enterprise AI. Archived in full on the index.
Eight cities. One practice, carried across the Atlantic.
HOVER THE NODES. AN ABSTRACT PROJECTION, DELIBERATELY UNFAITHFUL TO BORDERS: THE GRATICULE IS REAL, THE TERRITORY IS MEMORY. PATH ANIMATES THE SEQUENCE BELÉM → SAN FRANCISCO → RIBADEO → COIMBRA → LISBON → DRESDEN → AMSTERDAM → DEN HAAG.
Five pillars, one register.
Organizational leadership
Design orgs orchestrated, DesignOps standardized, stakeholders aligned across engineering, data science, and the C-suite.
Product vision & strategy
Roadmaps defined and defended; zero-to-one AI launches; complex ecosystems mapped before they're built.
Systems at scale
Design-system governance, AI component primitives, and interaction standards that ship as versioned infrastructure.
Impact metrics
Design held to business numbers: velocity, adoption, retention. Customer-reported validation gains of 20→5 minutes on Hai.
Ethical governance
Regenerative, decolonial practice and AI trust & transparency, run as binding architecture rather than principle theater.