Intelligence is everywhere.
Trust is architecture.

The bottleneck

An intranet, a mobile app, an admin studio, each grown feature by feature. Desk workers and frontline employees held different mental models of the same product. Every new module made wayfinding worse. Navigation debt had quietly become adoption debt.

The architectural model

• One semantic model: content, tools, and people organized by employee intent, not by org chart or module history.
• Web ↔ mobile parity: the same model renders to desktop intranet and pocket app without translation loss; critical for frontline workers who only ever see the phone.
• Built to absorb growth: new modules slot into the model instead of spawning another top-level tab.

Why the C-suite cared

Because in employee communications, reach is the product. Navigation decides whether the platform becomes a daily habit or an ignored icon. Internal comms teams are judged on exactly that difference.

The knowledge bottleneck

Interpretation of the Yasna was hampered by outdated editions and no documentation of the full performed ritual. Scholarship was locked to students of Iranian philology and practising Zoroastrians; the oral and written traditions had never been studied together.

Design across worlds

An international research consortium — UK, Germany, India, Iran — spanning philologists, priests, and digital-humanities engineers. Three principles held it together:

• Custodianship over extraction. A living tradition keeps authority over its digital form.
• Provenance everywhere. Every verse traces to manuscript witness and editorial decision.
• Graceful complexity. One canvas serves lay curiosity and doctoral rigor: progressive depth, no dumbing down.

The core innovation: film as the spine

We rejected "a video page plus a documents page." The subtitled, interactive film of the ceremony is the archive's spine: transcription, translation, and commentary layers hang from the recording and stay in sync as it plays. The artifact below sketches the pattern.

Why this sits beside the AI work

MUYA is the same problem as Hai wearing different robes: multi-modal data, uncompromising provenance, audiences a decade of expertise apart — one trusted surface. Knowledge systems are my throughline, probabilistic or ancestral.

The mandate

Guardiãs da Floresta is a formation-and-autonomy network for women extractivists in riverine communities of Marajó, Pará. The communication system had to work in territory: low connectivity, oral culture, deep ancestral knowledge, and a pedagogy that travels from woman to woman (sensibilizar → aprofundar → replicar).

The system, end to end

• Identity & tone: graphic language derived from Marajoara ceramic grammar, in dialogue with the collection of Museu Paraense Emílio Goeldi; a voice that is the Guardiãs' own, not an NGO's.
• Web & platform: the public site (guardias.eco.br) and the learning network, built on offline-capable infrastructure so the three formation trails reach communities without stable internet.
• Offline kits: printed and physical materials designed as first-class product surfaces, because in Marajó the river is the network.

The lineage

This is where the practice comes from: Ciclovia & Ecovia do Sudoeste Alentejano (screens that return people to a coastline), Secret City Trails (the phone as a compass, not a destination), teaching at EDIT, essays for Design Culture. Nature and presence were always primary stakeholders here — now at the scale of a territory.

Why this belongs beside the enterprise work

Attention is the scarcest resource my industry extracts. Designing systems that spend it back on place, body, and community is the ethical spine I bring to enterprise platforms and AI.